We identify sales enablement insights, methods, and tools used by leading companies to significantly increase product growth and adoption.
- Understand Buyer Needs – including industry trends, common business problems, and the competitive options available to buyers to solve their issues.
- Sell New Products – get up to speed quickly on recently launched products.
- Deal with Objections – learn how to respond to common objections with answers that have been proven to put the buyer at ease and change their thinking about a key issue.
- Pitch with Confidence – having the knowledge and tools they need inspires rep confidence.
- Produce Faster – new reps start producing in less time with a solid Sales Enablement program.
- Equip Champions – with content that buyers can use to internally sell your solution for you.
Sales enablement are integrated activities to provide your sales team with content, tools, knowledge, and information they need to close more deals faster. The best way to do so is to use lean agile methods to foster greater collaboration between marketing, sales, customer experience and customer service. More than simply a single process or methodology, sales enablement agility is the ability to:
- How to gain product growth and adoption: In the past five years, the sales enablement function has experienced a 343% increase in adoption.
- What are key sales enablement components: Leading teams that focus on revenue and adoption outperform the competition.
- What are leading virtual enablement platforms: In the face of COVID-19, practitioners that leverage a sales enablement platform for their sales teams report win rates that are 7 percentage points higher than those that do not.
- How to manage the customer experience: Enablement teams that focus on enhancing the customer experience by enabling post-sales roles such as account management achieve win rate improvements of 4 percentage points.
